Lynchburg Music Fest

Pictured, Jonny Hill (left) stands with musician Dustin Lynch and Hill's business partner Marshall Liles (right).

The first Lynchburg Music Fest will be Friday, Aug. 23 through Saturday, Aug. 24 from 9 a.m. to 11 p.m. each day. It will be in Wiseman Park.

There are local performers on the lineup. They are Macy Tabor, the Becky Buller Band and Sarah Pearson.

Like country music stars, there is no such thing as an overnight success.

Jonny Hill, president of Igniter Productions and the promoter of the first Lynchburg Music Fest, which is set for Aug. 23-24, is no overnight business success.

“It takes time to build something. It doesn’t happen overnight,” Hill said.

Besides Igniter, the 29-year-old is owner or part-owner of Lynchburg Radio and Tullahoma’s Flex-Up Fitness – often teaming with business partner Marshall Liles – and he’s a songwriter.

Igniter is in just its fifth year of operation and is on its way to being a full-service music entity.

The Lynchburg Music Fest – with stars like Easton Corbin, Jamey Johnson, Joe Diffie, David Lee Murphy, Montgomery Gentry among others on the bill – will be huge for Lynchburg. It’s huge for Hill; he wants to give back to his hometown and make it something special.

“I want it to be an annual event. Not get bigger, get better and better. Become like a pilgrimage,” Hill said.

But it might not be the biggest thing Hill does in his lifetime.

“The Lynchburg Music Fest, as important as it is to me to be a success, is not the be-all, end-all.

“Success to everybody is different. You have to determine what your success is. My vision of success is all about one day Igniter is going to be a very big entity in music,” Hill said. “Much more than putting on a concert in Lynchburg. Much more than the ‘Shine On’ series at the Lynchburg Winery … it’s publishing, it’s A&R, it’s producing, it’s recording. As long as there is a breath in my body, it won’t stop.

“Being passionate about something you’re doing is you have to love the process. Loving the process is why I hit my destination,” he said.

Ticket prices range from $110 for a general admission weekend pass ($275 for VIP) to $30-$300 for camping. Parking passes range from $10-$30. For more information, visit www.lynchburgmusicfest.com.