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Global Direct Marketing Services Category - Procurement Market Intelligence Report. (Graphic: Business Wire)
The growing prominence of the internet is driving buyers to upgrade their conventional direct marketing methods to a multi-channel strategy. The main focus of this strategy is to leverage the digital platform including various online marketing channels such as mobile, social media, and e-mail via QR codes and PURL to render direct marketing services. This is significantly accelerating the category spend momentum. of this direct marketing services market intelligence report here!
The popularity of social media is being capitalized by the leading companies in the US who are adopting social media marketing to promote their products and services. The high demand for data-driven direct marketing strategies because of the improving accessibility to the internet will continue accelerating the category spend growth in North America. Meanwhile, in Europe, the integration of direct mail with online marketing channels is expected to gain momentum during the forecast period.
This procurement research report offers a detailed overview of the key cost drivers and category management insights that can aid in devising a sustainable procurement strategy befitting the direct marketing services market. This report also highlights the current supply market developments to help the buyers choose the appropriate vendors who can promise a steady supply assurance along with quality solutions. Not what you are looking for? of this direct marketing services market intelligence report.
“ Buyers must partner with suppliers that leverage marketing automation systems or data analytical tools in their infrastructure. This will enable them to analyze customer data and draw meaningful insights, that can be used in campaigns,” says SpendEdge procurement expert Tridib Bora.
This direct marketing services procurement research has highlighted the following factors to play a key role in influencing category spend. They include:
Trend of outsourcing direct marketing services will drive the category spendLabor cost and currency rate fluctuations offer significant challenges to vendors
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SpendEdge’s procurement market intelligence reports for the marketing category offer information on critical cost drivers and category pricing strategies to help the buyers achieve significant cost-savings. The supply market forecasts provide information on supplier performance benchmarking criteria to help buyers reduce spend and establish better SLAs. Additionally, SpendEdge’s reports offer category management insights and procurement best practices for the category.
Report scope snapshot: Direct marketing services
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PUB: 02/12/2019 10:15 AM/DISC: 02/12/2019 10:15 AM