Beginning today, March 30, Dollar General will provide all medical personnel, first responders and activated National Guardsmen with a 10% discount on qualifying purchases. Individuals can present their employment badge or ID at more than 16,300 stores to receive the discount.
“At Dollar General, we are deeply appreciative for the ongoing and brave work that our medical professionals, first responder communities and National Guard activated continue to perform during these unprecedented times,” said Todd Vasos, Dollar General’s CEO. “To demonstrate our heartfelt gratitude for these individuals’ tireless service to their communities, we are proud to help support them with this discount. On behalf of the entire Dollar General family, we would like to thank all of the physicians, nurses, pharmacists, paramedics, police officers, fire fighters, Guardsmen and other health care and front-line professionals working to support and care for our neighbors and communities.”
Dollar General will offer the discount through April 30, 2020 and plans to evaluate the possible extension of the offer in the coming weeks, based on the evolution and status of the COVID-19 pandemic.
The Company also plans to invest approximately $35 million in bonuses for all eligible store, distribution center and private fleet employees who perform work during a six-week period beginning in mid-March. Dollar General is also providing all employees with an ongoing 30 percent digital coupon discount on its private brands through May 4, 2020.
All Dollar General stores are also dedicating the first hour each morning to senior customers with the goal to provide at-risk neighbors the opportunity to shop for essential items in a less crowded environment. Stores are also closing one hour early to clean and re-stock shelves, as well as for employees’ safety and wellbeing.